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Digital Book Details

Brand NFL

Making & Selling America's Favorite Sport

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Michael Oriard

Nick Williams

Average rating:

Publisher:

The University of North Carolina Press

Subject(s):

History
Nonfiction
Sports & Recreations

Language(s):

English

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Format Information

OverDrive MP3 Audiobook

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Library copies:
File size:	355851 KB
Release date:	Dec 11, 2007

OverDrive WMA Audiobook

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File size:	181498 KB
Release date:	Dec 11, 2007

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Description

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?

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Digital Rights Information

OverDrive MP3 Audiobook
Burn to CD:	Permitted

Transfer to device:	Permitted
Transfer to Apple® device:	Permitted

Public performance:	Not permitted
File-sharing:	Not permitted
Peer-to-peer usage:	Not permitted

All copies of this title, including those transferred to portable devices and other media, must be deleted/destroyed at the end of the lending period.

OverDrive WMA Audiobook
Burn to CD:	Permitted (1 times)

Transfer to device:	Permitted
Transfer to Apple® device:	Permitted

Public performance:	Not permitted
File-sharing:	Not permitted
Peer-to-peer usage:	Not permitted

All copies of this title, including those transferred to portable devices and other media, must be deleted/destroyed at the end of the lending period.